Viola Jokudu

Viola Jokudu is the founder of Attention By Design, where she helps organisations and individuals build healthier relationships with technology in an increasingly AI-driven world.

Attention has become one of the world’s most valuable resources—and one of its most contested. As AI transforms the way we work and technology becomes increasingly integrated into our lives, the challenge isn’t avoiding technology—it’s learning how to use it without losing our focus, wellbeing, or humanity. Viola helps individuals and organisations build healthier relationships with technology whilst navigating AI with intention.

Through engaging keynotes and practical workshops, she equips audiences with the tools to reduce digital overwhelm, rebuild their attention, create healthier digital habits, and use technology to support—not consume—their lives. A former Australian representative powerlifter, fivetime Australian national record holder, Australian Survivor contestant, and strength coach, Viola has spent her life performing in high-pressure environments. It was her time on Survivor— completely disconnected from technology—that changed the way she viewed attention. Returning home, she realised how deeply constant notifications, endless scrolling, and digital overload were shaping the way we think, work, and connect. 

That experience sparked a new mission: helping people design healthier relationships with technology while navigating AI in ways that enhance, rather than control, their lives. Today, Viola is the founder of Attention by Design, where she helps organisations and individuals build practical systems that reduce digital overwhelm, improve focus, and create sustainable habits. Her work combines behavioural science, AI, digital wellbeing, coaching, and human performance to help people work smarter without burning out. Drawing on her background in marketing, coaching, elite sport, and behaviour change, Viola delivers engaging, evidence-informed presentations that simplify complex ideas into practical strategies audiences can implement immediately. Whether speaking to corporate teams, educators, students, or community organisations, her sessions leave people with actionable tools—not just inspiration. Every presentation is an invitation to pause, think differently, and take back control of one of our greatest assets— our attention. “The quality of your life is shaped by the quality of your attention.”