Cate Trotter

Book Cate Trotter for speaking engagements & events.

cate trotter

Cate Trotter is the Head of Trends at Insider Trends, a leading London based retail futures agency.

At Insider Trends, Cate has helped brands such as Chanel, Galeries Lafayette, Marks & Spencer,
Swarovski, Fujitsu, Metro Group, Samsung, Jaguar Land Rover, Mercedes, Puig, Nike, Lego, Johnson
& Johnson, Levi’s and EE innovate and create world-leading retail ecosystems.

Cate frequently works with senior team members – including Unilever’s CEO, the General Manager
of L’Oreal France, Mega Image’s CEO, House of Fraser’s CEO, Clarks’ Managing Director, Tom
Tailor’s CEO, Carrefour’s Chief Operations Officer and the board of Hugo Boss.

She is a very experienced speaker, regularly making keynote presentations to audiences of up to 800
people. In the past 12 months, she has given presentations in 11 European countries, as well as Peru,
Colombia, Guatemala, Honduras, Nicaragua, Mexico City and New York.

Cate’s experience of setting up two successful businesses in her twenties led to her being named a
Future 100 and Startup 100 entrepreneur. She’s been quoted 4 times in Forbes magazine and is a
RetailWire BrainTrust expert. LinkedIn named her one of the top 15 most listened to professionals in
the UK. Vend ranked her as the world’s 26th most influential professional in retail.

Speaking style

Cate combines unique, powerful insights with solid data, presenting them in a no-nonsense way. She
uses inspirational case studies to show how audiences can tap into these trends and get ahead.
Cate’s presentations draw on her personal connections and interviews with retail innovators, as well
as first-hand experience of the world’s best retail spaces. This enables her to develop fresh
perspectives that challenge and enlighten audiences.

Examples of topics

Each of Cate’s presentations are developed according to the client’s brief, interests, themes and
challenge. This means each presentation provides as much value, insight and impact as possible.

Sample themes are below – other topics around innovation, the future of retail or the future of
business are also absolutely fine.

Any presentation can be followed by a workshop, helping groups turn trends and insights into an
action plan that will work for their business. The value from these actions mean that the session will
pay for itself many times over.

Insightful overviews

• The Future of Retail
• Key Retail Trends
• Futureproof Retail Ecosystems
• Post-Digital Retail

The best of…

• Digitally native, vertically integrated retail
• Retail in Asia
‘The Future of…’
• Luxury
• Loyalty
• Customer Experience
• Technology In Retail
• Sustainability
• Retail Operations
• The Sharing Economy
• Retail Real Estate

Sector specific presentations – ‘The Future of…’

• Grocery Retail
• Fashion Retail
• Department Stores
• Beauty Retail
• Telecoms Spaces
• Electronics Retail
• Automotive Retail
• Sports and Activewear Retail
• DIY and Hardware Retail

Innovation and future-gazing

• The World in 2035
• How to Thrive in an Exponential World

We loved Cate’s energy and confidence! The session had a good balance between being informative
and fun. I’d recommend Insider Trends to businesses embarking on a digital journey, which often
calls for business transformation and change from tradition.

Imran Choudhary, Retail Commerce Lead, IBM

We enjoyed Cate’s dynamism and, of course, professionalism. My team was very happy with the
session, I heard that it has been a very long time since they had such level of performance.

Chanel, France

Being able to stay ahead of the game and identify future innovations has been incredibly valuable.
With a relaxed style and presentations jam-packed with relevant and new facts, stats and ideas, we
would highly recommend Insider Trends to any forward-thinking organisation.

Clare Harris, Business Engagement Manager, The British Library