OM O’TOOLE – is the charismatic and inspirational ‘Baker’ from Beechworth. He has built his bakery into one of Australia’s greatest retail success stories. Tom shares how he took a bakery in a small county town with a population of under 4,000 people – from two staff to 64 full and part timers, an annual turnover of $100,000 to in excess of $3 million and serving well over 600,000 customers per year.om’s Beechworth Bakery has become the highest earning single bakery retailer in Australia, and winner of National & State Marketing & Business Awards. His business model is being emulated around the world. [More…]