Ian Luff

Book Ian Luff for speaking engagements & events.

ian luff


Ian Luff is a man who wears many hats and wears each one successfully. He’s a motoring expert, a performance driving coach, a media personality, and motivational speaker.

Ian knows how to win, both on and off the racetrack. He is an Australian motor racing champion, participated in countless events including the Bathurst 1000 V8 Supercar race, the London to Mexico car rally, he’s a twice winner of the Bathurst (24 hour) endurance race, he knows how with persistence you’ll go the distance. Starting his business in 1982, Ian Luff Motivation Australia has assisted over 250,000 academy graduates achieve their driving goals, as well as helping Corporate Customers, Government Departments, reduce their risk while empowering staff. Ian has personally worked with 11 Australian World Champions like boxing legend Costya Tszyu, surfing great Mark Richards, ex Formula 1 driver Mark Webber, Moto GP champion Wayne Gardner.

Ian has a unique ability to entertain and communicate, he is a sought after motivational speaker. By linking his success driven formula with a client’s strategies, initiatives, products, or services,’ Luffy’ as he’s affectionately known engages audiences across Australasia.

High profile companies like AMP, Hyundai Australia, Jaguar, Johnson and Johnson, Brother International and Yokohama have used Ian’s team focused activities to develop competitive and collaborative behaviours.

‘Luffy’ is a television and media personality appearing on Australia’s highest rating Current Affairs TV Programs. He was also a judge on four reality TV shows including Australia’s Worst Driver’s and Fox8’s Blood Sweat and Gears.

Ian Luff’s presentations are supercharged with enthusiasm, motivation, fresh perspectives, and humour and show how taking control and embracing change will deliver successful outcomes. His Keynote presentations are suited to any audience.

We highly recommend Ian Luff and his team to all perspective employers that truly care about the ongoing safety of their field based employees.


I want to take this opportunity to thank you and the rest of the team who work behind the scenes. The sessions have been a huge success with the technicians talking about what they have learnt. We have two more sessions for next week, I will then engage with the stakeholders to work out our ongoing schedule of sessions.


Makita has successfully used customer focused events managed by Ian Luff and his team. Not only do they deliver on budget, their dynamic energy empowers people to challenge themselves in a fun way.